£1 max stake · sweepstake funnel · sportsbook + prediction markets — simulate.prpht.net
The sweepstake cap is opt-in: the £1 cap holds unless a group deliberately turns larger stakes on, so the stake distribution is a mixture of both. A tier that is free up to £k collects nothing on most entries — watch the effective rate, not the headline one. Raking the whole entry once it crosses the threshold earns a little more and invites a group to split one £5 pool into five £1 pools to duck it.
Card acquiring on a gambling MCC is roughly 1.4% + 20p. Open banking is a flat Faster Payments fee with no interchange — try 0.2% + 15p. On small deposits the fixed leg is the whole cost.
Net of the ad network's take. It pays corporation tax but not betting duty, the levy, or the platform's share of GGR, so a pound here is worth about £2.50 of GGR. Assumes the turnkey contract does not claim a share of non-gaming revenue — check that before believing it.